Design Work
Campaigns
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Campaigns -
A campaign composed of a full series of advertisements for the classic brand, HM Man.
Target Audience:
Post-Grad Men
Big Idea:
Post grad is complicated, style shouldn’t be. We created the “arrive” streetwear collection targeting post-grad men ages 22-28.
Tagline:
Arrive as you are.
A campaign composed of three Out-of-Home advertisements for the eclectic, innovative kombucha brand, JuneShine.
Target Audience:
Millenial Suburban Dads
Objective:
Run ad throughout NFL season and increase sales by 10% by the Super Bowl
A campaign for JMU’s School of Media Arts & Design’s annual SMAD Day.
Target Audience:
SMAD Students and Alumni
Objective:
Create branding for SMAD Day that can be used for the annual event.
This campaign for the Shenandoah Valley Bicycle Coalition ignited reoccurring donations through social media content.
Target Audience:
Community-focused individuals aged 18-45 who struggle to get outside
Objective:
Push target audience to utilize the SVBC resources and consider being a recurring donor.
Carefully Curated Feeds
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Carefully Curated Feeds -
LULA Doylestown
Doylestown, PA’s local spot for tequila-forward libations and conversations. Every cocktail is hand-crafted and freshly squeezed!
Student Ambassadors
A true joy it has been to represent JMU’s volunteer tour guide organization on social media!
JMU Office of Admissions
I have loved managing the JMU Office of Admissions Instagram page for the past 3 years. The consistent, creative, and strategic posting has grown my design skillset immensely.
Morgan Long (me!)
I have had the ability to grow my own brand throughout since my freshman year of college! I share lifestyle content spotlighting self-care, realistic morning/evening routines, and my beauty favorites.
Branding
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Branding -
Thorough brand identity creation for SOULERA, a brand new peptide therapy company based in Naples, FL.
The Brand
SOULERA Wellness is prides themselves on proactive, personalized care to help the active individual optimize from within through exercise, nutrition, and peptide therapy.
Early Work
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Early Work -
My favorite and first branding work for my family’s carpentry and construction company.
The Brand
Long Custom Building & Remodeling serves Bucks County, PA and surrounding areas by completing high-end residential carpentry and construction services.
