SMAD 242 Blog Project

One required course for my Creative Advertising concentration is SMAD 242: Introduction to Advertising and New Media, where we learn the basics of creating advertisements for a wide variety of companies as well as learning the foundational knowledge of professional advertising.

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The largest project completed during this class was to create an original and relevant blog site targeted towards those who are Hispanic and Gen Z. This taught me how to produce content marketed towards a very specific demographic.